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Marketing... |
After many years of experience in
brokering businesses, we have found
several considerations to effectively
market and promote businesses in
Florida. Keeping in mind Florida is
unique in the fact that, because of its
climate as well as its accessibility to
the ocean and beaches, it is a desirable
place to live as well as to relocate and
retire. Because of this, it sustains an
above average growth rate. Over 90% of
the businesses, we have sold in the past
20 years or more; have been to out of
state buyers or to buyers from outside
the USA.
Taking all this into consideration,
Florida capital has contracted with nine
well-visited business web sites that
reaches potential buyers throughout the
United Sates as well as Western Europe
describe and provide general as well as
limited financial information regarding
the businesses that Florida Capital
offers for sale. Each of these popular
web sites has linked their web sites to
Florida Capital's website where a
prospective buyer can obtain additional
information regarding the specific
business they're interested in.
Florida Capital also advertises in out
of town newspapers such as, Chicago
Tribune, Detroit Press, Cleveland Plain
Dealer, Philadelphia Enquirer, NY Post
and Times, etc. as well as trade
magazines.
Florida Capital does not advertise in
local newspapers where the business is
located. Confidentiality is a very
significant factor in the sale of a
business and often times, local
advertising opens the door for inquirers
resulting in letting it be known in the
community that the business is for sale.
Prior to disclosing any confidential
information to a prospective buyer,
Florida Capital qualifies the buyer as
to his or her financial ability,
experience and knowledge of the
business. The prospect must further
agree to and sign a confidentiality
agreement prior to disclosing any
significant information.
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